Wednesday, April 8, 2020

Diffusion of Innovations



As the years go by, newer innovations come about and are introduced to us in a new light, but has been reformed in some way. Some of these new innovations that have been prospering over the years has been Netflix and Hulu. Netflix started out as just a on demand DVD rental business, such as Blockbuster. At the time there was rivalry, but in the end Netflix became even more advanced and put Blockbuster out of business. Going from just a DVD rental to an online streaming service. They created subscriptions, gaining over millions of loyal customers and rebranding nationwide. Netflix adopted to the times and saw that there needed to be change, as the years went by they continued to improve their brand and grow from the bottom, being the highest-paid streaming service ever. Alongside Netflix came Hulu, another streaming service that grew and rebranded over the years, adapting to the environment of our times. Hulu started out as just a regular ad streaming service, streaming television shows and old movies. As the service grew, the company introduced Hulu Plus, which featured full seasons of shows and ad free viewing. Many people loved this new idea. Hulu was a great innovation because it contained many of the world’s favorite television series, all in one place. Some downsides to both of these streaming services were that many other platforms began to catch on and do the same. Doing so, both platforms lost customers to the other platforms that was either more affordable or provided better content.

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